![]() Graphic designers need to keep up to date with software and computer technologies in order to remain competitive. For example, some designers create the graphics used on product packaging, and others may work on the visual designs used on book jackets. Therefore, graphic designers often work closely with people in advertising and promotions, public relations, and marketing.įrequently, designers specialize in a particular category or type of client. Graphic design is important to market and sell products, and it is a critical component of brochures and logos. Through the use of images, text, and color, graphic designers may transform data into visual graphics and diagrams to make complex ideas more accessible. When using text in layouts, graphic designers collaborate with writers, who choose the words and decide whether the words will be put into paragraphs, lists, or tables. Graphic designers also decide how images and text will go together in print or on a webpage, including how much space each will have. They often select the type, font, size, color, and line length of headlines, headings, and text. Graphic designers work with both text and images. They may use a variety of design elements to achieve artistic or decorative effects. Graphic designers, also referred to as graphic artists or communication designers, combine art and technology to communicate ideas through images and the layout of websites and printed pages.
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